Amigo’s Tacos is an original brand concept designed to capture the warmth, authenticity, and bold flavors of a classic taquería. The visual identity balances tradition with a fresh, modern feel, using vibrant colors, playful typography, and engaging brand elements.

This project explores how a strong, cohesive brand can tell a story and create an inviting experience. From the logo to real-world applications like packaging and signage, every detail is crafted to reflect the heart of a neighborhood taco spot.

While this brand doesn’t exist in the real world, it serves as a creative exercise in thoughtful brand-building and visual storytelling.